MYPLANT
& GARDEN
the
fourth edition closes its doors on a huge success
Download
first pics selection from here: https://we.tl/0hxq6Naxj9
Myplant
& Garden has shown its extraordinary power, beauty and vitality.
The whole industry has witnessed an exceptional series of products,
ideas and solutions. Here are the words of the organizers: “Myplant
& Garden 2018 has demonstrated once again that when the
protagonists of the sector focus on a common objective, they give
life to a great, unique, incomparable and international moment”.
Milan
(IT), 26 February 2018.
The response to the fourth edition of the International Green Expo
(21-23 February 2018) has been great: 655 exhibitors, 17,300
registered participants (the expectation was to welcome 16,000),
three days in which the main protagonists of horticulture in Italy
and abroad have gathered in the halls of Fiera Milano Rho-Pero.
The
companies from Lombardy (the Italian region where the trade fair
takes place) have been the most numerous, followed by those from
Veneto, The Netherlands, Tuscany, Sicily, Puglia, Emilia Romagna,
Piedmont and Denmark.
Foreign
exhibitors represented 20% of the total: they have been intrigued by
a constant growth in numbers, recognition and business opportunities.
The 150 buyer delegations – selected with care – coming from 50
countries have been able to examine what markets are able to offer.
The
delegations have come from the following countries: Algeria, Armenia,
Azerbaijan, Belarus, Belgium, Bulgaria, China, Croatia, Czech
Republic, Denmark, Estonia, Finland, Georgia, Greece, Hungary,
Israel, Kazakhstan, Latvia, Lithuania, Macedonia, Montenegro,
Morocco, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia,
Serbia, Slovakia, Sweden, Switzerland, Tajikistan, Tunisia, Turkey,
UAB, UK, Ukraine, USA, Uzbekistan.
There
have been more than 230 journalists, from Italy and abroad (mainly
from Cyprus, Czech Republic, Denmark, Finland, France, Germany,
Greece, Poland, Russia, Slovenia, Spain, Switzerland, The
Netherlands, Ukraine, UAB, UK, USA). They have expressed sincere
words of admiration and praise.
Hall
12, on its debut year, has registered a record of approval not only
for the meaningful presence of companies, but also for its liveliness
during the whole duration of the fair. On those three days, talents
and names of the fashion system have celebrated the positive blend of
fashion and floristry, thus giving life to sold-out labs and fashion
shows.
Myplant
& Garden has been rich and varied on all of the 45,000 sqm of
exhibiting surface. The 8 macro-sectors represented (pots and
professional containers, garden care, machinery, decoration, flowers,
nurseries, services, landscape and materials) have created a mosaic
of exceptional variety that had been missing in Italy for a while,
and that has met the favour of the visitors.
At
Myplant & Garden trends are born and developed, the culture of
the industry matures and prospers: the fair is a privileged window
whence to observe and catch the tendencies of the sector, and it is
also its driving force. Vegetation is synonymous with health, energy
and care, but also economy, work, quality of life, research and
sustainability.
“Before
the opening of the show we felt the responsibility to have become the
reference in Italy for the industry. After this edition we have the
knowledge that Myplant is a great driving force for the whole sector.
It is the climax of a movement that is surrounded by companies,
associations, consortiums, operators, academics, journalists and
analysts who ask for advice, who give advice, who follow, encourage
and drive on. During the fair days somebody wrote on a newspaper that
‘by ourselves we are lost, and Myplant is a world of friends’.
Because at the International Green Expo you don’t see just a
meaningful moment for the industry, you also see a window of values.”
The
palimpsest of meetings, seminars and events has been wide and varied
as well: 50 meetings have focused on the most important and current
themes for the industry. The ‘bonus verde’ seminar has sold out,
like many others that have revolved around landscape, green economy
and agronomy. There has also been an outdoor area for demonstrations
with machinery. All these have been opportunities for dialogue and
exchange between the professionals in the field, occasions to give an
explicit message to politics, moments of information and professional
formation organised thanks to the cooperation with professional
orders, public and private bodies, publishing houses, research
centres, universities, technical schools, associations, consortiums,
professionals and analysts.
“The
next edition will take place from 20 to 22 February 2019.
Until the end of April we will be busy on two fronts: on the one hand
there will be the rebooking phase open to our exhibitors, and on the
other Myplant will be present at the Fuorisalone
del Mobile (17-22 April)
with the event DOT
- Design Outdoor Taste. We will transform piazza San Marco, in the
heart of the Brera District, into a lively and fashionable urban
jungle made of vegetation and outdoor furniture, with the cooperation
of big brands, artists, and creative people.”
|
|
2018
|
2017
|
2016
|
2015
|
|
EXHIBITORS
|
650
|
567
|
441
|
339
|
|
INTERNATIONAL
BUYERS
|
150
official delegations
|
110
official delegations
|
90
|
50
|
|
MEETINGS/EVENTS
|
70
|
40
|
30
|
10
|
|
PARTICIPANTS
|
17.300
|
13.000
|
10.000
|
8.500
|
|
SQM
|
45.000
|
30.000
|
30.000
|
25.000
|
