AN EVER MORE VITAL TUTTOFOOD 2015. MORE THAN 2,500 EXHIBITORS, AREAS IN EXPANSION AND NEW INITIATIVES
Milan, January 2015– Innovation and certified quality. The next edition of TUTTOFOOD, the World Food Exhibition organised by Fiera Milano and scheduled for 3 May to 6 May 2015, is of ever-greater interest to companies and buyers from Italy and abroad. It will offer a wide range of initiatives to support the industry and to give professionals interesting opportunities for comparing notes on their strategies.
In fact, TUTTOFOOD won’t just be about business meetings but will also offer important opportunities for visibility for the best products presented by companies. In addition, there will be interesting learning opportunities thanks to a full calendar of events that will bring the biggest experts to the trade fair and offer visitors one-of-a-kind opportunities for professional enrichment and continuous growth.
For the 2015 edition,contests are to be part of the show once again in order to truly highlight products and put the focus on their quality. These contests will include exhibiting companies and focus on the themes of innovation and the importance of the certification system. Technical juries made up of qualified partners will be called upon to select the finalists while the buyers themselves will be asked to make the final decision by voting during the show.
The contest dedicated to the most innovative products is to be organised in collaboration with Ipsos, a leading market research company in Italy. Interviews with a sample of about 1,200 consumers led to the selection of 24 products (3 for each of the 8 categories in the competition - Meats and Cured Meats, Dairy, Confectionary, Frozen Foods, HoReCa and the sections Mixed Products, Seafood and “Green” Food). A winner will be chosen for each industry from among these 24 finalist ideas.
To highlight those companies that invest in DOP, IGP and organic certification, TUTTOFOOD is promoting the contest dedicated to Certified Quality in collaboration with Qualivita, a foundation for the protection and promotion of quality agricultural/food products.The objective is to highlight the importance of Geographical Indications (GI), especially when it comes to traceability and security. The products in competition will be judged by a commission of experts from Qualivita who will select 3 to go on to the final phase for each of the 8 merchandise categories that make up the exhibition.
It’s not just the products that stand out for their excellence. There are also those professionals that know how to make the most of products and present them to the customer. For this reason, TUTTOFOOD – along with ASSICA – is putting the focus on Meat and Salami, one of the most traditional sectors, to organise a special contest dedicated to the skill of Italian deli workers. They will compete against one another on the show’s special stage.
In addition to all of this, there will be a rich programme of not-to-be-missed events to give TUTTOFOOD visitors the greatest number of educational opportunities. TUTTOFOOD Academy’s schedule is still being defined, but this year it is taking a three-pronged approach with three separate areas. The first area will be in the Mixed Products section in Pavilion 1. The second area will be dedicated to the fish industry (Pavilion 5) and coordinated by Fresco Pesce. The third area will be in Pavilion 14 and will be dedicated to HoReCa & Beverage with organisation by Planet One. In these special areas dedicated to education, there will also be room for cooking demonstrations, meetings and talks by industry experts who will be on hand to share their high-level expertise with visitors.
twitter: @TuttoFoodExpo - #Tuttofood2015 e Facebook: TUTTOFOOD
In fact, TUTTOFOOD won’t just be about business meetings but will also offer important opportunities for visibility for the best products presented by companies. In addition, there will be interesting learning opportunities thanks to a full calendar of events that will bring the biggest experts to the trade fair and offer visitors one-of-a-kind opportunities for professional enrichment and continuous growth.
For the 2015 edition,contests are to be part of the show once again in order to truly highlight products and put the focus on their quality. These contests will include exhibiting companies and focus on the themes of innovation and the importance of the certification system. Technical juries made up of qualified partners will be called upon to select the finalists while the buyers themselves will be asked to make the final decision by voting during the show.
The contest dedicated to the most innovative products is to be organised in collaboration with Ipsos, a leading market research company in Italy. Interviews with a sample of about 1,200 consumers led to the selection of 24 products (3 for each of the 8 categories in the competition - Meats and Cured Meats, Dairy, Confectionary, Frozen Foods, HoReCa and the sections Mixed Products, Seafood and “Green” Food). A winner will be chosen for each industry from among these 24 finalist ideas.
To highlight those companies that invest in DOP, IGP and organic certification, TUTTOFOOD is promoting the contest dedicated to Certified Quality in collaboration with Qualivita, a foundation for the protection and promotion of quality agricultural/food products.The objective is to highlight the importance of Geographical Indications (GI), especially when it comes to traceability and security. The products in competition will be judged by a commission of experts from Qualivita who will select 3 to go on to the final phase for each of the 8 merchandise categories that make up the exhibition.
It’s not just the products that stand out for their excellence. There are also those professionals that know how to make the most of products and present them to the customer. For this reason, TUTTOFOOD – along with ASSICA – is putting the focus on Meat and Salami, one of the most traditional sectors, to organise a special contest dedicated to the skill of Italian deli workers. They will compete against one another on the show’s special stage.
In addition to all of this, there will be a rich programme of not-to-be-missed events to give TUTTOFOOD visitors the greatest number of educational opportunities. TUTTOFOOD Academy’s schedule is still being defined, but this year it is taking a three-pronged approach with three separate areas. The first area will be in the Mixed Products section in Pavilion 1. The second area will be dedicated to the fish industry (Pavilion 5) and coordinated by Fresco Pesce. The third area will be in Pavilion 14 and will be dedicated to HoReCa & Beverage with organisation by Planet One. In these special areas dedicated to education, there will also be room for cooking demonstrations, meetings and talks by industry experts who will be on hand to share their high-level expertise with visitors.
twitter: @TuttoFoodExpo - #Tuttofood2015 e Facebook: TUTTOFOOD
Press Office Fiera Milano
Rosy Mazzanti – Simone Zavettieri
T: +39 024997.7457
E: press.tuttofood@fieramilano.it
- About 2,500 companies over 180,000 square metres. All space has been reserved and there are waiting lists;
- Big companies from TUTTOFOOD’s traditional industries as well as newcomers to this edition; 1,200 hosted buyers along with an expected 11,000 buyers;
- Synergies with Expo 2015 for exhibitors: from opportunities to visit the World’s Fair to matching programmes with international visitors to Expo;
- Education and contests: know-how becomes direct experience thanks to contests and events organised by leading partners
