The Welcome Chinese Standard Certification is the certified travel service Standard and travel platform recognized by CTA. It aims at upgrading the services dedicated to Chinese travelers, working in cooperation with the China Tourism Academy (CTA), China's main governmental research and promotion institute, part of the Chinese National Tourism Authority (CNTA). Participating in the Welcome Chinese Certification program you enter into a partnership with the CTA and will enjoy a number of benefits designed to promote your travel business in the Chinese market within the framework of a government project.
The certification program sees also the participation of state owned companies like China Central Television (CCTV), the countries state owned television network, and China Union Pay (CUP), China's sole issuer of credit cards. Promotional activities are being created in order to give visibility to the certification and to its participants.
Select Holding has the exclusive right to issue the certifications. It has developed a clear, progressive service standard framework covering all of services necessary to improve the experience of Chinese travelers. We provide assistance and support to the international travel industries to upgrade their dedicated offer to Chinese clients as well as promotion opportunities in China through the welcomechinese.com.cn. That is the platform where all certified businesses will be listed and through which the CTA network will reach all registered travel agencies and tour operators in China. The certification will also receive further support and promotion within the television network of CCTV and the client network of CUP.