vendredi 12 février 2016

Flora Trade Show


The organization team is already hard at work on the second edition of the innovative dynamic event dedicated to floriculture and landscape from September 14th to 16th at Rimini Fiera.
Allocation of exhibit space is already under way, even greater attention is being paid to international contacts and the environment, a focus on professional seminars.

The winning decision to hold the event simultaneously with MacFrut has again been confirmed

Following the satisfactory results obtained with the debut of Flora Trade Show, which last September was attended by 4,793 visitors, the organization team of the event dedicated to floriculture and landscape is already at work on the second edition, which will be held at Rimini Fiera from 14th to 16th September 2016. The winning decision to hold the event simultaneously with MacFrut, the leading event dedicated to fruit and vegetable production, organized by Cesena Fiera, has once again been confirmed.

Strongly oriented towards business and professional training by means of meetings, seminars and conferences, Flora Trade Show has made the highlighting of Italian production and international promotion its fundamental mainstays.

With the patronage of the Ministry of Agriculture, Food and Forestry Policies, Confagricoltura, CIA, Coldiretti Emilia Romagna and Associazione Nazionale Piante e Fiori d´Italia, Flora Trade Show has already announced important objectives for its 2016 edition: a considerable expansion of exhibit space, extremely interesting events for all the expo's professional targets, great involvement of the companies, an on-going boost for internationalization, the extension to include new product sectors connected with green strategies (such as biomass, for example) and the development of issues linked with the protection of the environment and landscape.

The event’s vocation for internationality had already been tested last year with the wide participation of buyers from interesting countries such as Turkey, French, Algeria, Morocco, Tunisia, Romania, Bulgaria, Montenegro, Serbia, Slovenia, the Czech Republic, Poland, Belgium and Croatia. Over 600 business meetings were held, which foreign trade members had scheduled before the expo, by means of Rimini Fiera’s digital platform.

Rimini Fiera chairman Lorenzo Cagnoni comments, “Flora Trade can boast a first edition that successfully met its objectives and was acknowledged as such by the market, with a high impact layout, top level events and satisfaction on behalf of companies and visitors attending from Italy and abroad. Rimini Fiera’s inborn capacity for innovation, thanks to the know-how we have built up through the years with expos that have several aspects of their content that are akin to Flora Trade, such as the great Ecomondo, Key Energy or Sun, enable us to offer the market an important heritage of experience. We can confidently state that we had the right vision when we identified Rimini Fiera, an organizer acknowledged as a top player in the sector, as an expo centre tailor-made for this event, also thanks to its great inclination for green strategies and high sustainability.”

Rimini Fiera Business Unit manager Patrizia Cecchi explains, “The dynamic innovative B2B format, accurately tailored to meet the sector’s requirements and presented at the first edition, was greatly appreciated by the market. The fact that the next edition will also be held simultaneously with Macfrut, an expo whose importance and value is acknowledged on both the domestic and international markets, will confirm the winning combination able to showcase the entire fruit & vegetable and floriculture product chains in a single event, with interaction and crossover that are extremely advantageous for the Rimini expo’s exhibitors and visitors.”

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