Milan, 19 April 2016 – The most international event in Italy connecting supply in demand is constantly evolvingin order to anticipate and interpret the most interesting trends. This is TUTTOFOOD’s winning formula. The show takes place every two years – during odd years – in the fieramilano convention centre in Rho.
With a layout featuring 12 areas – two of which are new for 2017 - that cover all specializations in the industry, in only 5 editions, TUTTOFOOD has made its way into third place among B2B food fairs in Europe, and is, by far, the top show in Italy. This leading position is the result of the quality of business it offers along with (big) numbers.
It’s the professionals, most of whom are in unanimous agreement, to proclaim this loud and clear: 94% of exhibitors say they are satisfied with the quality of visitors to the stands, 88% say they are satisfied with attendance and 86% are satisfied with the contacts they have made. In fact, TUTTOFOOD’s visitors are decision-makers in the food & beverage world and it’s here where they where they want to invest: 38% have complete control over the budget, 44.7% play a role in the process and only 17.3% play no role in the buying process.
This success is also reflected in how many of the big players have confirmed so far in advance that they will participate in 2017. They come from the major producing regions of Italy as well as from food associations and international companies and collectives.
Today – more than a year away from the next edition – more than 40% of the exhibition space occupied in 2015 has been reserved, even without having Expo occurring at the same time. Participation by international producers highlights the central role the show plays on the European landscape. These producers now associate Milan with food thanks to the Expo2015 initiative, which has designated the Italian city as a place for international relations when it comes to food and food policy.
There are to be many innovations for the next edition. The product categories in Fruit Innovation – the vegetable and fruit section of the show that brings together products and technologies – will serve to round out the show with fresh foods. TUTTOHEALTH is to also make its grand premiere. This area goes beyond the organic concept – with lines offered in the stands of almost all exhibitors – to embrace a concept of overall wellness, all the way tonutraceuticals with participation by qualified partners.
Two of the areas that have historically been top draws at TUTTOFOOD are also seeing growth: TUTTODAIRY, which is today taking on new challenges like the “free-from” trend and new markets that are discovering Italian cheeses; and TUTTOFROZEN, which features a healthy and sustainable way to preserve foods by combining freshness, natural qualities and convenience. So this is an area that is ever more in line with the lifestyles of tomorrow’s consumers.
Another exciting innovation at the show is Spazio Nutrizione. This is a true macro-area dedicated to knowledge and sharing, and it has 4 themed areas, each of which is focused on specific needs: Adult, dedicated to the role nutrition plays in prevention in adults; Kids, which will touch on aspects having to do with children; Earth, for nutrition that is healthy, natural and sustainable from all points of view; Sport, which will offer important ideas and information for amateur and professional athletes. Created thanks to a scientific partnership with Akesios Group, the Spazio Nutrizione event will take place during even years at the Centro Congressi Mi.Co., which is to make its debut from 5 May to 7 May this year.
The next edition of TUTTOFOOD is to take place in fieramilano in Rho from 8 May to 11 May 2017.
For updated information on the show:
www.tuttofood.it and on the major social media channels (#TUTTOFOOD, @TuttoFoodExpo).
TUTTOFOOD:FACTS & FIGURES
International B2B show dedicated to food & beverage, organized by Fiera Milano every two years (odd years) in the convention centre in Rho
The top Italian B2B show in the industry, with 78,493 professional visitors in 2015, 30% of whom came from abroad, IFS-certified
Top business platform in the industry in Italy with 2,100 hosted buyers who in 2015 - via 11,790 business matching appointments – met with 2,838 exhibitors from 37 countries representing more than 7,000 brands
Association partners: Aidepi, Assica, AssoBirra, FederBio, Mineracque, Unaprol, UnionAlimentari and Unas
Internationalization partnership with the ITA – ICE Agency
Scientific partnership with Akesios Group for Spazio Nutrizione