HOMI will meet you in Milan from September 19 to 22, 2020.
FIERA MILANO TO REOPEN SAFELY IN SEPTEMBER
WITH EXHIBITIONS AND CONVENTIONS, AND UNVEILS
FIERA MILANO PLATFORM AND ACCESS TO CREDIT
FOR EXHIBITORS
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FIERA MILANO PLATFORM. The new platform dedicated to the entire community of reference supply chains is here: for exhibitors, visitors, buyers, journalists, bloggers and opinion leaders
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SUPPORT FOR SME. Easy access to credit thanks to partnerships with some of the major financial institutions
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PROTOCOLS. Guidelinesaimedatguaranteeingasafeandstreamlined return to business for the exhibition and convention industryMilan, 29 June 2020. Fiera Milano is ready to open its doors again from September, with the aim of promoting the country's economic recovery and supporting the growth and internationalisation of enterprise. Thanks to collaboration with a team of experts, working in synergy with the major players in the sector, Fiera Milano has worked on the preparation of a “Protocol for the containment of the spread of the new coronavirus” setting out concrete guidelines aimed at guaranteeing the resumption of the exhibition sector, in full compliance with current regulations and in consideration of the evolution of epidemic and the consequent provisions.
The measures adopted by Fiera Milano, in compliance with the guidelines issued by the reference international associations UFI and EMECA, include not only the new entrance methods, but also a further refinement of the guidelines for managing visitor flows: from pre-registration to arrival at the exhibition and convention districts, as well as larger, regular, structured routes that can guide the visitor within the halls, common areas and refreshment points.
This new beginning is accompanied by the launch of Fiera Milano Platform, a new platform dedicated to the entire community of reference supply chains: for exhibitors, visitors, buyers, journalists, bloggers and opinion leaders. An innovative, integrated system which, from September, will focus even more attention on the network that revolves around each exhibition, simplifying interaction between buyers and companies.
The project envisages an ecosystem of services: solid strengthening of the contents of the event's websites and social media profiles, to present trends and products with pictures and reports by those involved, a synergy between face-to-face and digital meetings (with lots of webinars), and redesigned catalogues for the presentation and sale of exhibitors' products. There will also be a detailed digital map of the event, allowing remote access and real-time direct negotiations. The event becomes “phigital”, thanks to the creation of new formats that are simultaneously digital and accessible to a live audience.
