30th
SaMoTer scheduled in Verona 22-25 February 2017
EARTH
MOVING MACHINERY: THE TOP COMPANIES CHOOSE SAMOTER 2017
CASE,
HYUNDAI, KOBELCO & KOMATSU ATTENDING THE VERONAFIERE SHOW
The
construction machinery industry and market in Italy is recovering: in
the first quarter of 2016, exports came to 816.7 million euros
(+1.6%) and imports to 210.3 million euros (+13.8%).
Verona,
July 29, 2016.
The top players in the earth moving and construction market will be
on hand: CASE
CE,
Hyundai,
Kobelco
and Komatsu
are the first top companies to sign up for the 30th
SaMoTer,
the triennial event scheduled at
Veronafiere
22-25 February 2017 (www.samoter.it).
Komatsu thereby re-confirms attendance after the 2014 edition, CASE
and Hyundai make a welcome return, while 2017 will mark the absolute
debut of Japanese corporation Kobelco at such an Italian trade show.
SaMoTer
has been the landmark even in Italy since 1964 for the construction
equipment sector.
The
coming date at the Verona Exhibition Centre will focus on the
management and prevention of environmental emergencies
and
is
scheduled in conjunction with Asphaltica,
the exhibition dedicated to technologies and solutions for road
paving, safety and transport infrastructures, and Transpotec
Logitec,
the transport
and
logistics event.
“Confirmations
were received from these four manufacturers in recent weeks,” says
Giovanni
Mantovani,
CEO
& Director General of Veronafiere,
“and
are a very important signal for two reasons. It means that large
international companies are ready to invest in an event they feel is
strategic for the Italian construction machinery market, as it
finally picks up after the collapse in recent years. It also means
that SaMoTer’s new format and the various initiatives implemented
by Veronafiere are working in the right direction: building a trade
show that is increasingly tailored to the real business and training
needs of exhibitors and sector operators.”
A
change in direction as regards production and purchases of machinery
and equipment in Italy, after the low-point posted in 2013, is
demonstrated by the latest data analysed by SaMoTer-Veronafiere
Outlook. In fact, imports came to 816.7 million euros in the first
four months of 2016, up by 1.6% compared to the same period last
year. Imports also performed well: between January and April 2016,
Italy posted turnover of 210.3 million euros, up 13.8% over the first
four months of 2015.
Enrica
Oderda, Italy Business Director of CASE Construction Equipment:
“The
Italian market is experiencing a significant growth trend: +28% in
2015 compared to 2014 and further improvements in 2016. This increase
is stimulating a climate of confidence among dealers and customers,
within a virtuous circle that we are sure will strengthen the
recovery. CASE believes in Italy and demonstrates this belief by
upgrading its production centres in San Mauro Torinese (excavators)
and Lecce (wheel loaders, compact wheel loaders, backhoes and
graders). Attendance at SaMoTer by CASE bears witness to its
confidence in the Italian market and support for our customers and
network thanks to our full-liner offering, at the same time as
focusing on the specific features of the Italian market with compact
excavators, triple boom systems and short radius versions.”
Milan
Wamsteker, Marketing Manager of HHIE: “Hyundai
Heavy Industries Europe is absolutely determined to attend SaMoTer
2017. Trade fairs are the ideal venue for meeting clients or
developing new business relationships not only to increase sales but
also and especially to achieve visibility among industry
professionals and create opportunities for meeting all our customers
and operators. We are very enthusiastic over the chance to highlight
the potential of Hyundai machinery and everything they can do.”
Kato
Makoto, Managing Director of Kobelco Construction Machinery Europe:
“Kobelco
will exhibit for the first time ever at SaMoTer 2017. For our
company, Italy is a new strategic market. Over the past 12 months,
demand for mini excavators and ‘heavy-duty’ earthmoving machinery
has increased. We are therefore keen to set up a sales network to
support our customers throughout the country and ensure timely and
effective technical assistance and maintenance. All Kobelco machinery
complies with current emission standards and promotes excellent fuel
efficiency, and we’re looking forward to speaking to visitors at
SaMoTer about these important benefits. In particular, our SR –
Short Radius – excavators are ideal for work on urban job sites
where there is limited room for manoeuvre, as well as for
construction, re-qualification and maintenance of infrastructures in
Italy, where hydrogeological prevention projects are a priority more
than ever before.”
Francesco
Grassi, President of Nolok, the consortium bringing together all
Komatsu distributors: “Komatsu
will attend SaMoTer with its distribution network to offer visiting
operators all the expertise of our specialists technicians in
assisting and supporting customers in their daily work decisions. We
firmly believe in the Italian market and are confident that it will
achieve steady and sustainable recovery. High technological
standards, efficiency and respect for the environment have always
distinguished the Komatsu brand – our Hybrid technology has by now
reached its third generation – not to mention operator safety and
outstanding productivity performance. SaMoTer will also be an
important opportunity to showcase many other new products that will
be presented for the first time.”
Contact France : AeP Consultants : pavone.angelo@orange.fr
