MARCA DIGITAL SESSION 2021: THE EVENT’S SUCCESS EXCEEDS ALL EXPECTATIONS
Bologna, 26 March 2021 – MARCA DIGITAL SESSION was MarcabybolognaFiere’s response to the ongoing restrictions on holding in-person trade fair events as a result of the Covid-19 pandemic.
The digital platform for meetings between producers and the grocery retail chain, created thanks to the know- how of the organisers of the reference event for the Private Label business community, served also as a preliminary event ahead of the next in-person edition.
The market’s response to MARCA DIGITAL SESSION exceeded all expectations: 325 partner Private Label producers present – 4000 meetings held – 9000 participants – 175 foreign buyers from important foreign retail groups –30% of foreign operators from Eastern Europe (the 2021 focus area) – plus retail groups from: the rest of Europe, USA, Canada, South America, Asia and the Middle East, 100 Italian buyers from the leading retail groups on the Committee of MarcabyBolognaFiere.
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